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avios

Avios is an interior architect studio influenced by bohemian and japandi design. The brand was inspired by the bohemian design visual patterns and japandi's school of philosophy *wabi-sabi*, "a Japanese aesthetic concept that finds beauty and serenity in designs that are simple, imperfect, and impermanent", while also keeping in mind the key-words and values derived from my interview with the client (see below). The concept behind the logo came through the realization that Avios's core value is the ability to show their clients their future, a small glimpse of what everyday life could look like through offering visuals of what the client's future homes, work environments, etc. could look like. Although visually simple and abstract the logo is a deconstruction of the letters "A" and "V" (which are the owner's initials) coming together to form a pattern-like, imperfect symbol.

Client Interview

Features and Selling Points

Style (mediterranean/bohemian design)
Friendly, Casual environment
Wide range of budgets

Influenced

Bohemian design
Mediterranean design

Vision

Provide something with personality (homey/cozy)
Provide a specific identity
Enable expression
Provide sustainable, green, eco friendly solutions

Communication Objectives

Colorful
Casual
Green/Enviromentally Friendly
Happy

Target audience

Small to medium-high
Wide range of budgets

Key Words

User friendly
Minimal
Earthy colors

If Brand was a Person

Colorful personality
Simple, natural colors
Business casual
Luxurious
Anti-radical
Idealistically strong but not set in stone
Dark turquoise color
Petrol color
Gender neutral
Stylish

Important Facts

Personally invested in every project (treats as his own space)
Wont stop improving a project until he would accept to live in it himself

Problems Solved for Clients

Helps to visualize the space before clients invest in it
Translating client ideas instead of personal needs, opinions or vision

Aris Violaris

Interior Architect